CARLI Using Social Explorer for Business and Entrepreneurship (Vendor Webinar)
February 25 @ 1:00 pm – 2:00 pm
Social Explorer is a powerful data and mapping tool that supports business research, market analysis, and economic decision-making. In this webinar, participants will learn how to use Social Explorer to access and interpret key datasets – including the Consumer Price Index (CPI), U.S. Census data, and the U.S. Business Patterns dataset – to answer real-world business questions.
The session led will demonstrate how Social Explorer can be used for business location analysis, market and demographic profiling, and understanding local economic trends. Attendees will explore practical use cases that support academic Business programs, such as student projects and coursework, as well as community-facing applications that help entrepreneurs, small business owners, and economic development partners make informed decisions.
Learning Objectives:
- Identify and select relevant Social Explorer datasets (including CPI, U.S. Census data, and U.S. Business Patterns) to answer common business research questions related to market demand, location analysis, and local economic conditions.
- Create and interpret maps and data tables in Social Explorer to support business and entrepreneurship use cases such as demographic profiling and market analysis for student projects, business plans, and community inquiries.
- Develop practical approaches for teaching and promoting Social Explorer, using clear workflows and examples to translate complex data into actionable insights for students, entrepreneurs, and community economic development partners.
Special Note: The SSC Library is a member of CARLI.
